Because of the ease of developing an online store and the availability of the internet, anyone can start their online business or supplement their brick and mortar business with an online store.
However, you need to know the ins and outs of starting an eCommerce business, so you don’t make costly mistakes and have a seamless process.
This guide will equip you with the knowledge and tools necessary to navigate the exciting world of eCommerce businesses in India.
You probably know that the digital landscape transcends geographical boundaries. Regardless of where your customers are, an internet connection and an electronic device are all they need to access your products. This means your business can reach a wider audience and sell your offerings to more customers.
Moreover, one study revealed that online store sales are projected to comprise 22% of worldwide retail sales by 2023. It is a notable increase from the 14.1% recorded in 2019. This is a good-enough reason to start an eCommerce business in India.
Launching an eCommerce business is less costly than you may think. Initial costs can be as low as INR 20,000. Hence, it makes for a good option for aspiring entrepreneurs with limited budgets.
Let’s navigate the essential steps to kickstart your online startup:
Your first decision sets the tone for your venture. Will you opt for a single-vendor store? You can also venture into the dynamic realm of a multi-vendor marketplace. It potentially involves B2B ecommerce.
A single-vendor store simplifies dealings. It allows direct engagement with customers.
Conversely, a multi-vendor marketplace brings various sellers under your platform. It creates an online marketplace. Consider your resources and long-term goals before making this choice.
Now, it’s time to breathe life into your brand. Choose a name that reflects your e-business. Ensure it easily resonates with your target audience. Also, consider a visual representation of your brand that stays etched in the minds of your customers. You can get ideas from other brands.
Next step is registering your company. You can choose from options like Sole Proprietorship, PVT, LLC, etc. depending on your needs and business scope. It’s best to contact a business advisor or CA when choosing the registration type for your e-business.
Moving forward, it’s time to get your financial information in order. Open a bank account in your company’s name. If you operate as a sole proprietorship, ensure you have GST registration before setting up the bank account. Choosing a dedicated account is essential. It streamlines financial transactions and establishes your business’s financial credibility.
Learn about the country’s legal rules to officially launch your venture. Many new startups fail to register themselves when another company with the same name is already registered. You don’t want to make this mistake. Hence, you should obtain your Director Identification Number as soon as possible. This document ensures your chosen company name is available. It can save you from future conflicts. It is also in compliance with the Registrar of Companies.
Acquiring essential certifications such as GST and Professional Tax is also a must. It ensures your eCommerce business is legally sound and ready to operate.
Websites play an essential role for you. It is the online face of your brand in this digital realm. Choose SaaS-enabled solution platforms for a convenient start. You can also opt for a custom platform for complete control over design. Whichever path you choose, ensure your website aligns with your brand. Regularly update content and product listings. It will keep your audience engaged and informed. For those delving into business to business eCommerce, ensure your platform is optimized for smooth B2B interactions.
Choosing the right logistics partner is essential for eCommerce success. Every enterprise needs efficient logistics. You have two options for logistics. The first is third-party that involves partnering with distribution providers. And the other is independent transportation. Now, you must decide which one is better for you. Align your choice with the scale and needs of your e-business. In India, inventory software alerts you when a customer places an order on your website. After you confirm the order, you’re ready to ship the product.
The internet witnesses around 3.8 million Google searches per minute. Once your foundation is solid, you should focus on eCommerce marketing. It is a must as it attracts your target audience. You also need to optimize your website for search engines to enhance your website’s visibility. Remember to use the timeless power of word-of-mouth. It enhances your brand’s visibility and builds a loyal customer base.
Don’t forget to give your customer multiple ways to complete a transaction. Understand different payment gateways and select a reliable one to ensure trust and security among visitors.
Consider creating a digital wallet for your company. Studies indicate that digital wallets will surpass half the total payment volumes by 2024.
Ensure the chosen gateway supports various payment methods. It ensures a smooth and secure customer payment experience.
Now, you have the knowledge to start your business. Understand the digital landscape and gather all resources. Ultimately, embark on an eCommerce journey in India. It is a strategic move in the digital era. With the proper planning and tools, your eCommerce business can easily thrive.
